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15 laws of Media
by Abhijeet in


this laws contains...

Bogart’s Rule

John B. Bogart
When a dog bites a man, that is not news because it happens so often. But if a man bites a dog, that is news.

Dumas’s Law

Alexandre Dumas
Nothing succeeds like success.

Falk’s Distinction

Richard R. Falk

Some people in the world are important. All the rest wish they were.

Gresham’s Law

Thomas Gresham
Bad money drives out good - meaning that debased or underweight coins will drive good money out of circulation as people squirrel away the more valuable coins in mattresses and other hiding places.

Koppett’s Observation

Leonard Koppett
A simple story, however inaccurate or misleading, is preferred to a complicated explanation, however true.

Rubin’s First Law

Louis D. Rubin
All writers are neurotics, but not all neurotics are writers.

Santayana’s Law

George Santayana
Those who cannot remember the past are condemned to repeat it.

Stolley’s Law

Dick Stolley
Younger is better than older, pretty is better than ugly, TV is better than music, music is better than movies, movies is better than sports, anything is better than politics, and p.s. - nothing is better than a dead celebrity.

Sturgeon’s Law

Theodore Sturgeon
Ninety percent of everything is crud.

The Lindley Rule for Reporting

Ernest K. Lindley

Wharton’s Law

Andy Ihnatko
If you were forced to read the book in high school, you’ll probably hate the movie too.

Conroux’s Law

ConrouxBurger
Half of the time spent on the internet will be spent on Facebook.

Deitz’s Law of Ego

Alan Deitz
The fury engendered by the misspelling of a name in a [newspaper] column is in direct ratio to the obscurity of the mentionee.

The Art of Blind Reviewing

Editor
News that Robin Goldstein’s fake Italian Restaurant - Osteria L’Intrepido - won an ‘Award of Excellence’ from Wine Spectator magazine, despite being completely imaginary, has put a spring in the step of hoaxers everywhere. The magazine has, with astonishing chutzpah, described the hoax as “an act of malicious duplicity”, overlooking its own duplicity in recommending a restaurant to its readers which it had not properly evaluated. Click here for more on Goldstein’s hoax, and for his book, here.
In The Times, Ben Macintrye draws parallels between the magazine’s restaurant reviewing practices and book reviewing, where it has, apparently, never been seen as a requirement that reviewers actually read the book.

Toffler’s Law of Editorial Correction

Alvin Toffler
Anyone nit-picking enough to write a letter of correction to an editor doubtless deserves the error that provoked it.
The reporter must take complete responsibility for whatever he or she writes without giving any hint of the source of the information that has been provided on the basis of “not for attribution” or as “deep background.”

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